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March 04, 2020

Arzinger law firm offers 20% discount for the legal support of comparative advertising campaigns

Arzinger law firm offers exclusive conditions on legal support of advertising campaigns to the first 5 advertisers who are ready to launch comparative advertising campaigns on TV and in digital. 

"We are sure that the amendments of the legislation regulating comparative advertising will stimulate competition on many markets of Ukraine. Also, we were inspired by the position of some media groups proposing insentives for the usage of comparartive advertising in Ukraine," - Katerina Oliinyk, IP/TMT partner of Arzinger Law Firm, allorney-at-law, patent attoney of Ukraine, says. 

"Responsible comparative advertising might become an important means ensuring competition at the market. At the same time, it is necessary to keep in mind that the legal regulation of this means has been significantly amended in 2019. Consiquently, it means that execution of qualitative comparative advertising campaigns requires corresponding legal support and expertise which we are ready to provide. Fortune loves courage, which we do have," - Mykola Rekhlytskly, Managing Associate of Copyright & Media at Arzinger Law Firm, comments. 

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