Svitlana Malynovska spoke at the 2012 Efficient Consumer Response Ukraine Conference held by the American Chamber of Commerce in Ukraine

Svitlana Malynovska, Attorney-at-law, Senior Associate at Arzinger Law Office, took part in the 2012 Efficient Consumer Response Ukraine Conference (ECR Conference), which was held on November 20, 2012 by the American Chamber of Commerce in Ukraine. The event gathered leading retailers, suppliers of FMCG sector, as well as service providers and government authorities.

ECR Conference included several specialized sessions (supplier-retailer, supplier-retailer-logistics provider, legislation and IT panels) with presentations provided by the representatives of such well-known companies as Coca-Cola Beverages Ukraine Limited, Nestle Ukraine, METRO Cash & Carry Ukraine, Nielsen Ukraine, Comarch, Arzinger. Government was represented by the Ministry of Economic Development and Trade of Ukraine. As a keynote speaker was invited Mr. Mateusz Boruta, Managing Director at ECR Poland, co-author of optimisation programmes for value chains as well as single enterprises, mostly within FMCG industry

During the legislation panel Svitlana Malynovska delivered a presentation on legal regulation of discounts, sales and promotional activities in retail. In particular she covered such topics, as:

  • Legal regulation.
  • Discounts / sales: what is necessary to know?
  • Peculiarities and features of promotional auctions / sampling.
  • Liability.
  • Practice of the Antimonopoly Committee of Ukraine.
  • Court practice.